The Simile Project
A partnership between Olson Zaltman and DeriveOne to co-develop dual-system market research tools and methods.
The industry pioneer in metaphor elicitation, emotions and System 1 research.
Innovation leader in behavioral research and analytics.
The Simile Experience
Simile Research Applications
Quantitative based metaphor and emotional elicitation.
Connection with quantitative research methods and experience measurement.
Advanced insights with Response Latency (IAT).
Use Cases
Concept Testing
Brand Tracking
Segmentation
Customer, Employee and Product Experience
The Simile Advantage
- 20+ years of experince in System 1 and behavioral science research.
- 1st and only patent in metaphor elicitation with scientifically backed and academic rigor.
- Dedicated and trained. Empathetic staff in emotion and mentaphor elicitation.
- Advanced quant. Full integration with innovative quantitative research methods.
- Partnership model. Our consultative approach means we’re with you every step of the way.